Our work
Building the farm list
Where a chapter’s farm list comes from.
The list is the first asset a chapter builds and the one it keeps. Every farm business in the area HQ assigns it, what it grows, and its published business contact.
A List Builder works the assigned area methodically, from published sources: county by county, market by market, grower by grower. Canada has 189,874 farms, according to Statistics Canada, Census of Agriculture 2021. Every farm on the list is a commercial farm business, recorded with the source and the date it was checked. We never ask about produce from backyard, home or community gardens. Each entry records what the farm grows, its published business contact, and what has been said so far.
Pairs draft each email from the template, and the Outreach Editor reads every one before it is sent. A Follow-up Clerk sends the single follow-up on day 14 and closes the record, and the Records and Hours Clerk logs each reply, so the list is a live record of who has been asked, who said yes, and who asked not to be contacted again.
The list comes first.
Our work
Ask, introduce, record. The section sets out the whole operating model: what a chapter does, who holds which role, and how areas are assigned.
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The work
The list only matters because of what happens next. When a grower says yes, the chapter hands the yes to an organization that collects it with its own vehicle, and every outcome is recorded.
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Surplus produce
What a chapter is asking about: produce that is surplus to what the farm can sell, edible and already grown, which would otherwise be disced back into the field, meaning ploughed under where it grew.
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